No stranger to film sets, Ed McCulloch directs TV commercials around the world. Sought after for his humanistic approach, Ed has successfully directed award-winning campaigns in over twenty countries for brands like Google, Ford, KIA, Wrangler, Skoda, Ikea, Hyundai, Asics, Volkswagen, and Oakley, to name a few.

“I like storytelling that’s emotional and honest,” Ed explains, “particularly stories that inspire a change in behavior. I want to make the viewer feel something, to evoke a response and help them see connections to what’s going on in their own lives. I do a lot of research into my subjects and inject my vast life experience into the storytelling. I also believe strongly in collaborating, and look for that in the talent and crews I work with. Together we make things I could never create on my own.”

Ed is a former ski instructor, Southern California car repo man, vet hospital surgery assistant and agency art director. He lives with his wife and four young kids tucked up a canyon in the woods. Ed is a founding partner at Highlander Creative.

ADDY Gold, AICP, Ciclope, ShootEPICA, YDA Cannes, Shoot Magazine New Director.